Tourism Crisis Management Certificate Program
Founded in 2007, the Tourism Crisis Management Institute (TCMI) is focused on research and training that will help tourism businesses prepare for, and recover from, nature and human induced disasters that create crises for visitor destinations. TCMI is part of the broader Eric Friedheim Tourism Institute located at the University of Florida.
What is it?
The certificate series is strictly targeted to tourism industry professionals who wish to build skills related to crisis reduction, readiness, response, and recovery from natural and human-induced disasters that affect their destination or business. Specific certification programs are offered for each of the following professional audiences:
- Destination Management and Marketing Professionals
- Accommodations and Lodging Industry Professionals
- Attractions Industry Professionals
Who Should Become Certified?
The certificate series is designed for senior leadership within tourism organizations, including current and aspiring GMs and executive team members, and mid-to-senior-level management.
Why Become Certified?
- To learn how my business/destination can better prepare for crisis events that affect us and our economic well-being
- To enable my business/destination to respond to eventual crises and protect visitors, industry personnel, and our image in the marketplace
- To enable my business/destination to recover as quickly as possible
- To become networked to a group of industry professionals through shared learning that will build cooperation and assistance in times of crisis
- To create or significantly improve the tourism crisis management plan that will enable your business/destination to prepare, respond and recover from a crisis event
Why the University of Florida Tourism Crisis Management Program?
TCMI has a team of seasoned professionals to facilitate the certificate training programs. This certificate is offered ONLY at UF, with its unique approach to blending current research with leaders who have planned and implemented crisis management for both tourism destinations and businesses. While other certificate programs speak to general planning for all types of businesses, this is the only series targeted specifically to the tourism industry and its varied segments.
The certificate in Tourism Crisis Management course is an interactive online program designed to provide industry professionals with the expertise and tools needed to plan and prepare for crisis events.
This 5 module learning series has been developed by the faculty at the University of Florida Tourism Crisis Management Institute. The series will be taught by professionals who have honed their crisis management skills through experienced leadership.
The online environment allows for interaction between fellow professionals and faculty without the time and investment of travel to the training site. Team members completing the certification will produce a comprehensive crisis management plan for their organization that follows the complete reduction, readiness, response and recovery model.
- To enable organizations to prepare for crisis events that affect the well-being of the tourism industry
- To enable managers to evaluate current risk and encourage necessary public policy that will lead to recovery
- To enable organizations to respond quickly and protect their image
- To enable the affected organization to recover as soon as possible
- To engage industry professionals in a shared learning experience
- To provide a resource for future crises which will aid in execution of well thought out policies
How Long Will It Take To Achieve Certification?
- 14 days from start to finish
- Cohort group works together for 14 day period
- Time investment is approximately 1 hour per day. This includes the online lecture, online discussion with your peer group, background reading and assignments that will help you build your agency/organization plan
How Will My Coursework Be Evaluated?
Each module involves an online lecture, course readings, interactive discussions and assignments. Participants will upload sections of their organization crisis management plan specifically assigned as the work product for the weekly learning module.
The final project for each participant will be their written plan. Participants from the same organization may work as a group. The plan will be organized to address all four stages of crisis planning: reduction, readiness, response and recovery. The last module will also include a brief quiz covering some of the reading material presented in the course.
Faculty & Instructors
Lori Pennington-Gray, Ph.D. has been at the University of Florida since 1999. She received tenure in 2005. Her recent agenda covers both the supply side and demand side of tourism. Lori is an Associate Director of the Eric Friedheim Tourism Institute. Her responsibilities with the Institute are to conduct and facilitate interdisciplinary research projects focusing on a wide range of tourism issues in the U.S. and internationally. She has made a significant contribution to the body of literature on specific topics related to tourism policies and marketing. More recently she has focused on tourism crisis management and its various components.
As Director of the Tourism Crisis Management Institute, she oversees the research and education products developed by all team members. Her research focus is primarily on the relationship between consumer behavior and tourism crisis management planning. She has extensive projects with DMOs at the International, National, State and Local levels and is excited to share her time with the online tourism crisis management certificate participants.
Dr. Brijesh Thapa
Dr. Brijesh Thapa, Ph.D. is an Associate Professor in the Department of Tourism, Recreation & Sport Management at the University of Florida. As the Director of the Eric Friedheim Tourism Institute, his responsibilities with the Institute are mainly to facilitate interdisciplinary research projects focusing on wide range of tourism issues in the U.S. and internationally. Other duties as Director include working with potential donors, managing an advisory board and overseeing and coordinating all the marketing materials for the Institute. Dr. Thapa has been involved in numerous research projects in the state of Florida, U.S., and internationally. He has examined various tourism related topics including crisis management with an emphasis on level of preparedness and response for natural and human-induced disasters for governments and the private sectors.
Ignatius Cahyanto is a Ph.D. candidate in the Department of Tourism, Recreation & Sport Management at the University of Florida. He is the research associate for the Eric Friedheim Tourism Institute and the Tourism Crisis Management Institute at UF. His research interest is concentrated in crisis management for the tourism industry. He is particularly interested in understanding tourists’ behavior during crises. He is involved heavily in several research projects in the area of tourism crisis management. He recently received competitive research grants to complete his dissertation on tourists’ hurricane evacuation behaviors. He has authored and co-authored several research articles and has presented his research at several international conferences in the United States, Italy, Indonesia, and Canada. He has written several technical reports and white papers with regard to tourism crisis management. Recently, he was quoted by leading business newspapers in Florida with regard to hurricane education to tourists.
Ashley Schroeder is a Master’s student in the Department of Tourism, Recreation & Sport Management at the University of Florida. She graduated with her Bachelor’s degree in Business Administration with a specialization in Mass Communication from the University of Florida. Ashley returned to the University of Florida to pursue her Master’s and Ph.D. degrees in Tourism Studies in the summer of 2010. She is a Graduate Research Associate for the Tourism Crisis Management Institute. Her research interests include tourism crisis management and technology. She is specifically interested in advancing understanding of the role that social media has in communication before, during, and after a crisis.
Elaine M. McLaughlin, CDME is an Instructor for the Destination Management Organization (DMO) sector of the TCMI Online Certification. Elaine has served as the executive director of the Lee Island Coast Visitor and Convention Bureau for over 12 years. She has been named as one of the leading women in tourism by Travel Agent Magazine on two separate occasions. Elaine has developed a comprehensive emergency operations plan, developed a visitor assistance program to help families whose loved ones are injured or die while on vacation, created a travel agent help desk and organized an education program to build a future tourism industry workforce. In 1995, she represented Florida at the White House Conference on Tourism, and for over 6 years served on the Florida Commission on Tourism and the board of Visit Florida, Inc. She was the first person in Florida to achieve the prestigious Certified Destination Management Executive. Elaine also served two terms as the President of the Florida Association of Convention and Visitors Bureaus. She currently serves as President of the Friends of Florida State Parks.
Amy Elliot is an Instructor for the Attractions/Lodging sectors of the TCMI Online Certification. Amy spent 13 years at the Walt Disney Company where she was responsible for delivering integrated Human Resources strategies, developing people strategy initiatives and providing domestic and international HR support. Prior to her role in Human Resources, Amy held responsibility for training and service standards for Resorts Food and Beverage at the Disney University. Amy’s leadership experience also includes roles as Sr. Director of Operations and Brand Standards for Hilton Grand Vacations and VP of Operations for Florida Restaurants in Winter Park, FL, including the award winning Park Plaza Gardens.
Please contact the program administrators at firstname.lastname@example.org for registration information.